Last year, we analyzed 76 Umrah company websites across the US and Canada. We looked at their SEO, their traffic, their backlinks, and their website performance.
The data told a clear story: most Umrah companies are struggling online, and a lot of it comes down to the same mistakes showing up again and again.
This post breaks down the 10 most common ones. If you run a Umrah company, use this as a checklist. The more of these you recognize, the more room you have to grow.
Domain Rating (DR) is a score from 0 to 100 created by Ahrefs that measures how authoritative your website is in Google's eyes. You may have also heard of Domain Authority (DA), which is a similar metric created by Moz. They measure roughly the same thing but are calculated differently, so it is important not to mix them up. The higher your DR, the more Google trusts your site and the more likely it is to rank your pages.
In our study, the average DR across 76 Umrah company websites was just 4.6. The median was 1.1. Over one in five sites had a DR of zero.
To put that in context: a DR of 10 in most industries would be considered a very weak website. In the Umrah space, it puts you ahead of the majority of your competitors.
Domain authority is built over time through backlinks, which we will get to in a moment. But the key point here is that most Umrah companies have done very little to build their website's credibility with Google. That means even basic SEO efforts can move the needle faster than you might expect.
This one is hard to overstate. Our data found that 91% of Umrah company websites have a poor load time according to Google's own standards.
Google measures something called Largest Contentful Paint (LCP), which tracks how long it takes for the main content of a page to load. Google considers anything over 4 seconds "Poor." The average across the 76 sites we looked at was 14.8 seconds. The slowest site in our dataset took 73.8 seconds to load.
This matters for two big reasons:
First, slow sites rank lower. Google uses page speed as a ranking factor. A slow website is at a direct disadvantage compared to a faster one.
Second, slow sites lose visitors. Research consistently shows that most people will leave a website if it takes more than 3 seconds to load. If someone searches for Umrah packages, clicks on your site, and waits 15 seconds for it to load, they are already gone. They booked with someone else.
The good news is that this is one of the most fixable problems on this list. Compressing images, using a better hosting provider, and cleaning up unnecessary plugins can make a significant difference.
Many Umrah companies put all their SEO effort into ranking for their city. A company in Houston tries to rank for "Umrah packages Houston." A company in Chicago goes after "Umrah travel Chicago." And so on.
This is not a bad instinct. Showing up locally matters. But our data shows it is not enough on its own.
In our study, sites that ranked on Google's first page for their local area got an average of 434 monthly visitors. That sounds reasonable until you realize that average is being pulled up by a handful of strong performers. Most local rankers are still getting very little traffic.
The problem is that search volume for city-specific Umrah terms is simply not that high. Not enough people in any single city are searching for Umrah packages to build a business on local SEO alone.
The companies getting the most traffic in our dataset are going after broader national keywords like "Umrah packages USA" or "best Umrah companies in America." These terms have far more people searching for them, and because most competitors are only thinking locally, the national terms are often just as winnable.
Backlinks are links from other websites pointing to yours. They are one of the most important signals Google uses to decide how to rank your site. More quality backlinks generally means more authority and better rankings.
Here is where things stand in the Umrah space:
Most Umrah companies have almost no backlinks at all, and the ones they do have were likely picked up passively rather than through any deliberate strategy.
This is actually good news if you are willing to put in the work. In a niche where the typical competitor has fewer than 65 backlinks, you do not need a massive link building campaign to stand out. Getting listed in relevant directories, earning mentions from Islamic community websites, partnering with mosques or Islamic centers, and creating content worth linking to can all build your authority steadily over time.
Here is a question worth asking yourself right now: do you know how many people visited your website last month? Do you know where they came from, what pages they looked at, or how many of them contacted you?
If the answer is no, you are flying blind.
A large number of the companies in our dataset likely had no idea how little traffic they were getting, simply because they had never set up any way to measure it. Google Analytics is free, takes less than an hour to set up, and gives you a complete picture of how your website is performing.
Without tracking, you cannot tell what is working and what is not. You cannot see which pages are bringing in visitors. You cannot measure whether any changes you make are actually improving things. And you cannot make a strong case for investing more in your online presence because you have no data to point to.
Setting up analytics is one of the simplest things you can do, and it unlocks everything else.
Let's say someone finds your website, looks around, and decides they are interested in booking an Umrah package. What happens next?
On many Umrah company websites, the answer is: not much. There is no obvious button to click, no form to fill out, no phone number front and center. The visitor has to hunt around to figure out how to get in touch, and many of them will simply give up and go elsewhere.
Umrah packages are high-value purchases. People need guidance, they have questions, and they want to feel like they are in good hands. Your website needs to make it as easy as possible for them to take the next step, whether that is calling you, filling out an inquiry form, or booking a consultation.
Every page on your website should have a clear and visible answer to the question: what should I do next?
First impressions happen fast. Studies suggest people form an opinion about a website within the first few seconds of landing on it. For a Umrah company, where trust is everything, a website that looks outdated or unprofessional can cost you the booking before you even get a chance to speak to someone.
Think about what your customers are considering. They are entrusting you to organize one of the most meaningful trips of their life. They are spending significant money. They are going to make a judgement about whether your company is credible and trustworthy, and your website is often the first place they make that call.
A clean, modern, well-designed website signals that your company is professional, established, and worth trusting. It does not need to be flashy or expensive. It just needs to look like you care.
Even with a good looking website, visitors still need reasons to trust you specifically. This is where trust signals come in.
Trust signals are the things on your website that tell a potential customer "other people have used this company and had a great experience." They include:
Many Umrah company websites we looked at had none of these. A visitor lands on the site, sees a list of packages and some stock photos, and has no way of knowing whether this is a trustworthy company or not. Adding genuine social proof is one of the highest impact changes you can make to a website.
Many Umrah company websites are thin. A homepage, a packages page, an about page, and a contact form. That is it.
This is a problem for two reasons.
For Google, more content means more opportunities to rank. If your website only has four pages, you can only rank for a handful of keywords. A website with blog posts, guides, FAQs, and destination pages gives Google far more to work with and far more reasons to send people your way.
For visitors, content builds trust and answers questions. Someone researching Umrah packages for the first time has a lot of questions. What should they pack? What is the difference between Umrah and Hajj? What does a typical itinerary look like? What should they expect when they arrive? A website that answers these questions becomes a resource people trust, return to, and ultimately book through.
You do not need to publish content every day. Even one well-written, helpful post per month adds up quickly in a niche where most competitors have no content at all.
Google Business Profile (formerly Google My Business) is one of the most powerful free tools available to local businesses, and it is widely ignored in the Umrah space.
When someone searches "Umrah company near me" or "Umrah packages [your city]," the results that show up in the map section at the top of the page come from Google Business Profiles. If yours is not set up, incomplete, or has no reviews, you are missing out on highly visible, high-intent traffic.
A well-optimized Google Business Profile includes:
This is local SEO at its most direct, and it is completely free to set up and maintain.
If you recognized your own website in several of these points, you are not alone. Most Umrah companies in North America are dealing with the same issues.
The encouraging thing is that none of these mistakes are permanent. Every single one on this list is fixable, and fixing even a few of them can make a real difference to how many customers find you online.
At Umrah Growth, this is exactly what we help Umrah companies with. Whether it's SEO and content or website performance and Google Business Profile, we understand this niche and we know what it takes to grow your online presence within it.
Want help fixing these mistakes on your own website? Get in touch with us today.
This post is based on a study of 76 Umrah company websites across the United States and Canada, conducted in June 2025. SEO data sourced from Ahrefs. Performance data sourced from Google PageSpeed Insights.
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